Good Question

Real marketing nightmares, decoded.

Anonymous stories from marketers about the carnage behind their polished campaigns.

Real stories from marketing leaders in the trenches. I anonymize every story, then break down what went wrong and what I'd do differently. The politics, the power dynamics, the human chaos underneath your org chart.

Brutally familiar. Surprisingly helpful.

Remember that time…

  • Your CRO approved your H2 strategy then blindsided you with a cross examination at the companywide kickoff. 

  • The web team only put one CTA at the bottom of the landing page you waited 3 weeks for because they the own the website even though you’re responsible for conversion rates.

  • Your CEO returns from a conference wondering why “we’ve never done webinars” because he overheard the tail end of a keynote titled “I Built My $1B Company off Webinars”…

    …then he tells your CMO you know nothing about marketing and should be fired. 

As a marketer and former CEO, I’ve seen both sides and understand the challenges that the C-Suite and marketing leaders face when they try to work together to grow the business. I’m on a mission to help marketing leaders gain influence with stakeholders and decision-makers so they can focus on what matters: Growing the business!

Good Question is for marketers who are:

Tired of being marketing pariahs
in their own orgs.

Want C-suite respect and
space to focus strategically.

Frustrated with generic playbooks not delivering results.